Derrière le soleil A 360° campaign for a music project
A post-rock world of music, a short story and clips. I built its strategy and its media: personas, web-marketing plan, identity, print, a video teaser and an online shop.
- Dylan Cozian’s music project
- UX/UI designer and web-marketing strategist, as an internship then a final Bachelor project.
- 2025
- InDesign · Illustrator · Webflow
- 130 pages in the dossier
- 360° strategy, print, video, site
Context
Derrière le soleil is Dylan Cozian’s artistic project: music, a short story and clips, in a dark but accessible world. Its goals: gain recognition, build a community, attract labels and sell merchandise.
The challenge
Make this world clear and consistent at every touchpoint, from the poster to the website, in service of those four goals.
What I did
- Client interview and specifications.
- Personas, empathy maps and user journeys.
- Web-marketing strategy: market monitoring, perceptual map, SWOT, marketing mix, editorial calendar and newsletter.
- Search and social: keywords, SEO, SEA and SMO.
- Visual identity and print: A3 poster, business card, flag.
- Video teaser: brief, storyboard and edit.
- Online shop built in Webflow.
Proof
- A 130-page dossier delivered in July 2025 for the Bachelor in UX/UI Design at Créative Tech School.
- A3 poster designed to announce a concert on 25 July 2025, shown here as a mock-up.
Method
Understand before creating: the interview, personas and market research came before the first mock-up.
Visuals
