HRMNY Music Launching a platform for emerging artists
A platform that helps emerging rap and urban artists get heard. I run its marketing: market study, positioning, benchmark and acquisition.
- Music start-up, rap and urban music
- Co-founder and chief marketing officer (CMO)
- Ongoing
- Market research · Benchmark · Positioning · Acquisition
- CMO and co-founder
- 3 launch visuals
Context
Many rap and urban artists create alone, with no network and no visibility. HRMNY Music wants to give them a platform that showcases them and connects them.
The challenge
Explain a new offer clearly and make people want to join from the very first messages.
What I did
- Market study on emerging artists.
- Benchmark of competing platforms and positioning.
- Acquisition strategy.
- Three launch visuals for social media.
Proof
- Ongoing project: results will be published once measured.
Visuals
